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The Internet revolution has transformed the very foundation of all businesses. It has had a huge impact on the process of devising foolproof strategies of customer acquisition, lead conversion, promotion and profits. Read More

The growth of the eCommerce segment is not good news for individual eCommerce outlets. Growth translates to competition, which makes it difficult for them to find customers. Read More

Changing habits is hard.

But what if there was a way to dramatically improve your odds of quitting even your worst habits? What if this method was shown to be over 8 times more effective than traditional methods at helping people quit a stubborn addiction like smoking? Would you try it? Read More

Social media platforms have been one of the strongest megaphones for branding messages for several years now, but many companies still have not embraced them fully. Admittedly, it can be daunting to try to enter the world of social media, especially without a basic knowledge of the options and a st Read More

Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Read More

Besides being the largest generation, millennials are also the generation that’s poised at the peak of potential consumerism. Read More

HOVR is a device that you can hook in under a table and use it to burn as much as 17% more calories while you are sitting! Read More

Kate Cwieka, Marketing Specialist at Avidia Bank suggests marketers how they could exploit maximum potential from the social media when launching a new product. Read More

Startup52 is a tech and innovation platform to solve global problems through entrepreneurship.

The platform is focused on creating intellectually stimulating environments at our Startup52X Accelerator to help their participants launch successful ventures. Run by world class experienced mentors a Read More

Even the best banner ads become less effective the more you see them. An ad that’s fresh and noticeable one day will gradually blend into the background the more often you see it, leading to a phenomenon advertisers refer to as banner blindness, ad exhaustion or ad fatigue. Read More