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When you’re dealing with 50 startup ideas, you could approach the question through market validation research. But with so many, that could take a year. Here's an exercise to help you drill down to the five that have the most potential for YOU. Read More

This week is make-or-break for pretty much every retailer, online or off, large or small. During a week like this, it's all-hands-on-deck to make sales. Here's a three step plan to help you improve your holiday sales and continue driving sales for the future. Read More

Great leaders help new employees understand the norms of behavior and patterns of work. This post lists the key onboarding topics that get new hires ready to hit the ground running as a high functioning member of your team. Read More

Employees must embody the values of your brand when they interact with prospects and customers. See how Oakhurst Dairy in Portland, Maine is doing it right. Read More

When I started mentoring entrepreneurs and startups a few years ago, I anticipated that I would get mostly tough technical questions, but instead I more often hear things like “Where do I start?” I find that the basics are actually the hardest to answer, just like your parents found out when they f Read More

What's the best way to build an advisory board? Is there a standard to compensate them? To get started, look for advisors who fit into these three important roles: The CEO Buddy, The Individual Contributor, and The Big Name Expert. Pretty much every startup should have one of each. Read More

As a small business owner, you understand the value great marketing has on your company overall. From positive brand recognition to customer loyalty, making the right marketing moves can launch your business in all of the right directions.

Unfortunately, you also understand that ultimately it’s Read More

Why do small businesses fail? According to a statistics taken from the Small Business Administration, 70 percent of small businesses make it to their third year, and 51 percent see their sixth. This throws the old notion of most businesses failing within their first year right out of the window, bu Read More

How far can you get without a co-founder? Chances are you'll be able to make some good progress on your own, but there are 5 ways that having a solid co-founder can really help you succeed, and 3 important things you MUST do as soon as you've found the right one. Read More

Investors are people too. They evaluate you like you should assess a possible co-founder or first employee. What are your credentials? What have you done that would convince me that my money is safe in your hands? Only after they see you as fundable, do they want to assess your plan for fundability Read More