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The world of business is rife with clichés - we’ve all used them. As a marketer, I am almost expected to use them. I feel that they are used as a buffer to cover up a lack of knowledge in a certain area or to try and ‘impress’ people Read More

Pinterest and Paul's hamburgers have one thing in common. A smart marketing strategy of specialising in what they offer. Read their stories and see how you can apply their approach to have a thriving business. Read More

Whether you are faced with a task beyond your scope of expertise, or simply need to free up more time to focus on business growth, as a solo entrepreneur, outsourcing is a necessity in business. Last week I asked our panel of experts what their experience has been with outsourcing in their business Read More

Welcome to our second “Business Blog Commenting Carnival”, an irregular feature where I share with you some of the comments I left on great posts from other blogs. Read More

If you've been putting off setting up a Company Page on LinkedIn, find out why now is the time to get it done. Read More

Every small business coach and successful entrepreneur will tell you the same thing: you have to know your Ideal Client as well as you know your best friend. This is a critical component to moving forward in your business, and is one of the first points in Marketing 101. Read More

Even the best video scripts can't save you from a voice that doesn't sound right. Here's how to sound like a professional newscaster in your online videos. Read More

Best in class companies utilize content marketing for brand awareness, customer acquisition, lead generation, and customer retention. It’s no surprise more than 60% of ALL companies plan to substantially increase their content marketing efforts in 2012. Why is content marketing so popular? Read More

This is a post from a BGB contributor discussing why referrals (the lifeblood of any business) may in fact be KILLING your business without you even knowing it. Keep a readin' to find out why! Read More

Marketing your brand these days seems to be getting more complex which is not a good thing. To have a thriving profitable business, sometimes the most strategic option is to not embrace what is happening and do the opposite. Eating Lindt chocolate provided an easy example to follow. Read More