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There are already so many things that we can use social media for and here is one more for you. Social media has become a great way to show your potential customers how much your current customers couldn’t live without your product. The best part about this whole strategy is how little work is requ Read More

Have you ever been tempted to lower your price on one of your products and services drastically to get customers? It may sound like a good idea however there are a few traps if you do for your business and if you are a customer. Read More

A guide on how to create a content schedule that allows you to maximize your efforts when connecting with your market online. Read More

In an email sent this afternoon to Californians participating in the famous eCommerce company Amazon.com (AMZN) affiliate program, the company said, “California residents will no longer receive advertising fees for sales referred to Amazon.com , Endless.com , MYHABIT.COM or SmallParts.com“. This de Read More

Influence and persuasion expert, Karen Keller, Ph.D, explains what women need to be aware of when designing their capacity to become influential. Women are no longer waiting for it to happen. They are challenging the status quo embarking on a new avenue of where to cultivate their innate influence Read More

One day media awards and blogging event to showcase and recognize outstanding performance in media. The 2011 event focuses on blogging to expand in future years. Read More

Story on the demise of the Orient Express and how its lost customer segment may have been its undoing - a small lesson for small business owners about hanging on and reinvigorating your client base Read More

If you are wondering about what the Naughty Entrepreneur Checklist is, it’s a checklist of all the things you “should not” do or ways you “should not” be if you want to move forward in your endeavors. I put the words “should not” in quotations marks because what you should or should not do is subje Read More

Recently I received an invitation to a Webinar whose purpose was to "optimize pay-per-click ads." It turned out the "optimization" being offered, based on the presenter's research, had to do with a failure to clearly state the value proposition. Who would have thought?

That a Webinar was offered Read More

When everyone seems to be talking about cost, particularly your customers and prospects, it can be all too tempting to over compete on price. You drop your prices and sales increase for a while. Then what? Read More