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It's the only country where women serve in full combat. And it's one of the reasons why the Israeli workplace has such a high level of gender equality. Read More

You make time in your day to blog because you know it is something your customers want to see, but the question is are they really seeing it? Or is anyone really seeing it for that matter? Well just posting articles is not enough, that’s just half the battle, the other half is spreading the word ab Read More

Whether you are a fan of Star Wars or not, you can’t deny the wisdom packed into the eight simple words uttered by Master Yoda:

“Do. Or don’t do. There is no ‘try’”

So often in business, we think that the point is to try –

Try something new.
Try to grow the business.
Try to succeed.
But Read More

Does your business have a story behind your product? Most companies do. What is yours?
Are your users/customers paying for the experience of your product/service? Read More

Studies have shown that power naps can be a good way to refresh yourself in the afternoon, and that they can increase productivity and focus while you are at work. However, you should realize that some habits can make power napping somewhat ineffective and counter-productive. Read More

Many people look at their jobs/careers and wonder what they are doing. If you have decided that it is time for a career switch, here are some things to consider. Read More

Small business owners need to analyze why they ask this question. It often stems from the perception that SEO is an expense without ROI. Read More

In these heady days of social media participation and the demands on your time it is easy to forget to check in with some marketing basics. Especially where increasing revenue is concerned. Here are simple marketing analysis tips to identify opportunities. Read More

One of the hardest things about content marketing is getting people to understand the importance of investing in original content. While most organisations easily accept the concept behind a content strategy – using your expertise and knowledge to draw people to your business - getting content crea Read More

With millions of disabled veterans the world over, it's important as ever to make sure our returning heroes are given the opportunity they deserve. Read More