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How to build and maintain your brand equity on packaging and how to optimize your points of communication to sell more product. Using examples from Goldfish by Pepperidge Farm and Apple & Eve Fruitables. Read More

A trade rate allows you to accrue a predefined percentage of your sales for a given product so that you can then spend against the trade that you accrued to then promote your products by offering either temporary price reductions (TPR) or everyday low prices (EDLP). I will show you how to determin Read More

Creating a P&L for all products that you sell will ensure the success of your small business. My favorite P&L template divides your inputs and factors into four sections: Retail Price Drivers, Product Margin Factors, Gross Margin Factors, and Profitability. Read More

Two separate prices for - one for customers that you ship direct to and another for shipping througha middle man (distributors) - will set your business up for success by giving you the ability to manger your final retail price. Learn how to better manage your profitability and target SRPs throug Read More

Trade shows help kick-start your success as a small business owner. Before wasting your money and attending a trade show, learn my useful tips first. Read More

Growth occurs with incremental dollar sales and in order to achieve this, when holding everything constant, is through the two keys that I will show you. Read More

As a service company that is a small business, there are things that you need to do before, during, and after a job is performed. Today, I want to talk what must be done after a job to ensure success. Read More

3 solutions that you can implement as a small business owner to ensure quality assurance if you do not have the money to invest in systems or additional labor, such as the large businesses do. Read More

Using a social media conversation calendar will allow your small business to refine its social media conversations and deliver on-going and compelling communications Read More

Not all Social Media platforms are right for your small business marketing strategy. Here are some things to consider in your small business social media marketing strategy so that you are using social media correctly. Read More