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My online shop has been open for several years now and even after all of this time, I continue to find problems in some of the most obvious places. Today, I want to share with you 3 subtle improvements that I made to my website recently to improve conversions and the overall customer experience. A Read More

It used to be that if you were a small business with an actual retail store, a natural extension of the business was an online presence. While this is still true, many retail stores are seeing online sales rise and foot traffic in the actual store decrease. If businesses want to continue serving cu Read More

Each and every small business owner makes decisions daily. Business decisions may be as simple as who on your team is taking the client out for lunch or as complex as developing a marketing strategy or making a business investment. Many small business owners appoint a good financial advisor or an i Read More

14 smart ways you can follow to gain your readers trust and motivate them to become your customers and make more money. Read More

Whether you want to be able to think outside the box of your own business, or divide your time giving advice to others, there’s a right and wrong way to do it. Here’s the key. Read More

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. If challenged, the founder usually cites the Facebook business model (free service to users, revenue from ads), but forgets that Facebook has had sever Read More

Are you looking to brand your venture, product or service? Here are 3 reasons why small business owners need not shy away from using humor in branding. Read More

My blog maintenance routine is basically a proactive approach to avoid problems with my blog before they ever happen. As most of the community here knows, Basic Blog Tips is a very active blog with loads of fresh content, attractive high-quality images and plenty of social sharing options to choose Read More

Owning a business means that you can deduct certain expenses from your taxes. Not everything is deductible. What business expenses are tax deductible? Read on.
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Here are 16 small business PR tactics entrepreneurs can immediately start doing to help drive publicity for their businesses to increase brand awareness. Read More