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Since coming to the throne in 1999, King Abdullah of Jordan regularly dresses up as a commoner to inspect his kingdom "incognito!" It gives him a highly-accurate perspective of what is going on around him. What can we as businesspeople learn from this unique approach? Lessons, tips and advice abound... Read More

If your customer is your real friend you will want him to make money — and salespeople can’t make money unless the customers do. Read More

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It's important to use testimonials the right way because it's definitely frowned upon to use a testimonial in a misleading way. Read More

Defining your company’s brand enables you to present the most important facts about your business in a compelling way, helping you to better connect with your target customers. But that’s certainly easier said than done, says Erin Ferree, founder of elf design. Read More

Social media could be seen as a way of removing knowledge power with the prevalence of sharing. Is this the case? Or is it enhancing knowledge as power? Read More

I have recently learned that hospitals are businesses, patients are clients and the human factor is key! From comprehensive intake to quality of service to "bedside-manner" to listening, to plans of action, reputation and discharge, all of the lessons and principles of succeeding in business can be found in great medical institutions! Read More

The Small Business and Entrepreneurship Council opposes a proposed health care bill that could be voted on in the U.S. House as early as Sunday. The group says the bill will not help small businesses with the high cost of health insurance but will add regulations making it difficult for them to create jobs not to mention survive and grow. The council expresses its concerns in this open letter to Read More

The National Federation of Independent Business has created a video and explanation of its opposition to a healthcare bill that may be voted upon as early as Sunday which business advocates say will be tremendous hardship on U.S. small businesses. We'd like to hear from the bizSugar community. Do you agree with the current healthcare package being debated in Washington. We'd like to hear from the Read More

I am in the food business as well make gourmet cookies and fortunately marketing personality!! And i believe building a brand is ongoing process and your own unique branding idea comes from you. Yes YOU, no consultant can create a DNA for your brand; of course they can help in execution and makeup. Read More