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Tips to help you decide if you are ready to start your own business. Read More

When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs. It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand Read More

An extremely basic article on affiliate marketing and what it is! Read More

If you are considering home mortgage refinancing, there are many things you need to keep in mind. Refinancing mortgage scams are widespread these days, and finding a reputable lender is as important as the lower interest rates you are trying to secure. Here is some basic information on how to recognize a trustworthy lender. Read More

Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology. A CMT is to the CMO what, in IT-centric firms, the CTO has been to the CIO. Read More