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THE ultimate guide to how your business can make use of the amazing power of brands! In this article, I go over the essential building blocks of your brand, how you can create beneficial associations and which overall branding strategies you can choose from. Read More

One of the first things you have to consider when you think of launching a business is “what is it that you would like to do?” What niche do you plan to service? Here are 49 ideas I came up with which are high on potential and very niche too! Read More

I was reading a book on business strategy today and as I read up on various strategies employed by firms to attract customers and strategic partners it struck me just how complex some of these things would seem to a small business owner. Another thing that stood out was the fact that we underestima Read More

Research is the key to the successful launch of a business, product or service. It is also critical for customer satisfaction and forging strategic partnerships that are crucial for the survival of a business venture.

Customer profiling, definition of needs, identification of trends and probl Read More

Have you always marveled at the lives of the rich and famous? Has unraveling the mystique of the persona of a celebrity always been a cherished dream? Did you know biographers always create unique stories…one of a kind…simply because they tell stories about how a certain person has lived his or her Read More

In business as it is in life, it is your attitude that determines your altitude. Keeping a pleasant disposition, staying positive, hoping for the best and believing you can do it are often important ingredients for success in whatever task you undertake. Here are 5 of my favorite quotes to inspire Read More

My foray in to blogging (serious blogging) was purely accidental. I was looking for some information online when I came across the Noobpreneur blog and read about the opportunity to write guest posts. I filled up the contact form and Ivan Widjaya got in touch with me and I started blogging for Noob Read More

We plan for success in anything that we do, right? Then why am I writing about planning for failure? Who does that…plans for failure? I would say all of us do…at some point or the other, plan for failure that is. In business too people plan for failure and most times they do it unknowingly. Steer c Read More

In life when things aren’t going right, stop, pause and look within. If this is your problem is business then start with your brand because it is an important aspect of enterprise creation.

Your brand name is the first point of call between you and your customers and this is why brands wield Read More

The Entrepreneur Spotlight for June is on Radhika and Madhvi Khaitan, the ladies behind Workshop Q, an innovative “green” brand that has positioned itself as a pioneer in upcycling waste. Read More