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In a market that is saturated with a milieu of products and services all clamoring for the consumer’s attention every marketers dream is to carve out a niche, retain and build his market share. I have never been one to go with the crowd and have always preferred to take the road less traveled whic Read More

A lot has been said and written about what it takes to be a successful entrepreneur and I am most certainly not going to tell you what you need to become one. Knowing what not to do is as important (if not more) a part of your plan of action if you want to succeed at just about anything, be it a g Read More

E-signature software is generating lots of buzz, as people turn to this technology as a way to obtain document signatures online make business run more efficiently. With the boom of e-signature services, it may be difficult to choose the right fit for your business. Read More

The “feel good” factor underlies every long lasting relationship that we have be it with our family, friends or colleagues. It’s the same with brands. As customers we love brands that make us feel good. Read More

It’s funny how whenever we set out to name anything a baby, a pet or a business we try to get a name that spells out good qualities, stands for something good or emanates the positive. We almost never think about getting a bad name or a negative one. I would say there are times when “bad is good” a Read More

Brand loyalty is dead or dying out!!! That’s why my last post listed 6 reasons why businesses should not expect brand loyalty. But in this post and the one I plan to write next I’ll talk about what you can do to create some sort of following for your product, service, venture or business. I won’t s Read More

Brand loyalty is something that has been much debated, discussed and hankered after by marketers and business owners across the globe. Every business big or small seeks to create, sustain and build brand loyalty but I’m going to take a slightly different stance today Read More

Are you a small business owner who is looking to make people sit up and take notice of your business? Are you just starting out and are cash strapped as far as an advertising and promotional budget goes? Here are 10 ways in which you won’t spend a penny (well almost) and make your presence felt in Read More

As a regular contributor to Bizsugar, I believe there are some compelling reasons why I submit my blog posts to this small business site. Despite the fact that I run a business blog, I’m certain Bizsugar has a lot to offer bloggers who don’t necessarily blog for business. This is why today I’ve cho Read More

The Entrepreneur Spotlight for August 2011 is on Yuti Shah Edward and Atul Edward of Udd Fabric Designs, Mumbai. The brainchild of Yuti Shah Edward and her husband, Udd Fabric Designs is the third stage of 'evolution' for Yuti’s skill that started out with doodles she would make in a notebook durin Read More