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Building brand awareness, trust and authority is important to bloggers and businesses. Does your social media strategy drive traffic to your website? Read More

Any feedback is scary. The kind that addresses topics so uncomfortable you’ve stuffed them into a blind spot can be almost intolerable. That’s why, before you even ask for an honest appraisal, you have to have a strategy in place for processing it. Read More

A panel of local Orlando business leaders provide tips on the best way to handle social media, marketing, customer relations and more. Read More

What happens when the blog world and the real world collide? As the practice of maintaining a blog becomes more and more frequent for social networking purposes and also as an outlet for creative expression, there’s bound to be a moment within the workplace where you’ll note that potential job appl Read More

I work with dozens of organizations and hundreds to thousands of business professionals every year. Over time, I’ve noticed some important differences in the focus of many of these people and organizations. Some (too many) focus on avoiding failure, some focus on achieving success.

Aren’t they Read More

Usually it's easier, and cheaper to sell to a current customer than to acquire a new customer. Monitoring customer retention and customer attrition is important. Ideally, 100% of our customers continue to see superior value in our products and services, and want to continue to be customers. Read More

Do you hate negotiating? Is it the confrontational aspect that makes you uncomfortable? The good news is that it’s really not that hard to negotiate well, as long as you remember two words: walk away. Let me show you what I mean by that. Read More

In a world of online marketing and social media, sometimes tried and proven marketing tactics can be a refreshing change of pace. Remember the days when mail was something you touched and you actually spoke with real people?

These old school marketing ideas should not be forgotten. In fact, the Read More

Small enterprises may find it difficult to compete with their bigger competitors. However, there are many ways small entrepreneurs and business owners can do to win the market competition.Learn how to bring your small business on the top. Read More

Syndicating your articles can be defined as the process of distributing your articles to multiple sources at the same time. By doing this, you will get large number of visitors to your content and that will automatically increase your online visibility. Read More