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Back in 1999 a lot of startups burned through all of their cash on crazy advertising programs and marketing stunts. Even though HubSpot recently raised $12 million in venture capital financing, that's not us. In fact, because we use mostly inbound marketing, we spend relatively little on marketing. So, I thought it might be fun to think about Read More

As a 21st century marketer, I monitor many social media sites. Some are broad and have a big audience (like Facebook or Digg) and some are smaller, but very targeted to my market (like Marketing Profs or Daily Hub). Yesterday, I came across a question someone asked on Marketing Profs (they have a question and answer forum, like Yahoo Answers) an Read More

The straight forward title obviously caught my eye and this is the book that comes up at the top of the list of any searches I did online for books about starting a computer business. Mr. Rosenthal obviously knew there was a niche to fill with this book, but does it deliver the goods? Read More

At the DMA08 conference in Las Vegas this week, the “Search Engine Experience” panel on Tuesday was presented with a number of site reviews which are great sessions because the audience gets free SEO consulting advice and speakers get to demonstrate their expertise. Read More

Inbound marketing refers to permission-based marketing strategies (e.g. blogging, social networking, search engine optimization) in which you connect with consumers online when they are actively looking for what you offer. The result is a more measurable, efficient and effective lead-generation system, powered by social media relationships, Web Read More

Putting aside the technicalities; a website is a promotional vehicle on the web which endorses client's business. Now, there are billions of webpages on the web conforming to the same idea of improving their market share in the virtual world. This gives rise to the competition between various players offering similar services which has necessitat Read More

Popularity of a website. Effective web content writing is not a collection of difficult words but an expression of organized information, expressed in a lucid way so that a casual reader can understand it easily manner. If your website contains insufficient content and is crowded with images, it will not be able to retain the attention of the visi Read More

I confess it's been hard to cut through the myriad messages of alarm and preoccupation coming from every which way in the last couple of weeks, and think rationally. As a human who is highly invested in relationships, how all of the recent events are connected has impacted me to varying degrees. Read More

When is a new business truly "ready" to launch? In this article I show you how I'm attempting to answer this question for my new computer consulting business. Read More

We all know the “rules” of blogging. Produce consistently high-quality content, position yourself as an authority, cultivate relationships with your readers and other bloggers. But some of the best and most popular blogs have traits that might surprise you. Here's how being negative, angry and stupid (in the right ways) can create breakthrough su Read More