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Anyone who’s been playing the social media game for a while should know that not all of their followers bleed when they are cut. In fact, many followers don’t even exist – they are just bits and bytes. This is not really a problem on BizSugar, of course. Read More

Don't build your house on a rented land. Facebook is shutting down like-gate and why it really doesn't matter. Read More

To better understand social networks, let’s look at them a little differently. What if social media had real-life equivalents? Read More

It's hard to engage when they don't open your e-mails, to do that you need an effective subject line. See what was learned from 30 million e-mails sent. Read More

Lee Odden is one of the most sought after minds in online marketing today. His book, Optimize, is a must read for any small business owner or marketing professional.

Lee’s accomplishments are many. His bio is too impressively long to just copy and paste here and so devoid of fluff that I can’t e Read More

My online buddy Bill Davis has put together a step-by-step guide for getting started with your own blog. Here’s my review.
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Advice from successful campaigns can help industry newcomers tremendously. Recently, CNBC published an article that does just this: A crowdfunding veteran highlights the popular mistakes projects make. Appearing on this list – “Forgetting to ask for a donation.” At first, this may seem commonsensic Read More

If you haven’t heard of Costa Mesa, California, don’t feel like you’re in the dark. Surrounded by better- known cities such as Newport Beach and Huntington Beach, Costa Mesa might be best known for its luxury shopping mall, South Coast Plaza, or as the headquarters of major sporting goods and cloth Read More

Watching YouTube has become more popular than watching TV and more people visited the site back in May than they did Facebook. It's an incredibly powerful tool that can be used by any blogger or business owner to promote their content. Time you jumped on board don't you think Read More

Let's talk about why branding matters, and how to get it right. Learn more about how you can build a brand online.
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