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For marketers, the most chilling piece of the Sequoia presentation is a slide on the advertising market. They show the total U.S. market beginning to shrink and growth of online advertising beginning to slow. Read More

As the financial world imploded last week (my 401k is now a 200.5k), I sat in Florida at my company's client summit listening to industry experts and national advertisers trading best practices and tactics for prospering in an increasingly complex local media world. Read More

Thinking about the post I would write for Blog Action Day, I started to realize just how powerful this “poverty” idea is. In the developed world, swimming the way we are in material abundance that we can't really see, just changing your thinking about poverty can have profound implications for the kind of success you can start to create. Read More

Have you heard the expression “All sizzle and no steak?” It is an old saying that means lots of flash or style but no substance. Sales people are admonished to sell the sizzle not the steak! However, in business, sizzle may attract initial interest but you have to back it up with steak or you will not be able to keep your customers at the dinner Read More

Here's 8 ways to leverage your network to generate content for your blog quickly... Read More

The WALL STREET JOURNAL offers a list of tips for online marketing success during the upcoming holiday shopping season. And yours truly is even quoted in there. :-) Read More

Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University's Fuqua School of Business. After participants were exposed to either a cause-related or a generic corporate Read More

The process between writing a press release and getting it published. Read More

The next time you design a web site, its okay to take it for a joy-ride. You've earned that right. But, make sure you throw the keys to other drivers and let them take it on the highway or down the street to Starbucks. These people are your user testing hero's. Read More

Consumers saddled with old cellphones, TVs and computers are flocking to electronics recycling events, which have sprung up in more than 1,000 communities over the past four years. But don't be fooled, activists warn. Items collected at free events are sometimes destined for salvage yards in developing nations, where toxins spill into the wate Read More