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Most companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - those born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys. The survey asked C-level and other senior executives from around the world how they a Read More

Lately I've noticed more and more affiliate marketers getting onto twitter. There's been a real buzz about it actually in many internet marketing circles - almost like it's the latest 'new' thing (I guess it is relatively new). The unfortunate thing is that the model I'm seeing some internet marketers use on Twitter is quite spammy. Some have spa Read More

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Read More

Not every big company is dumb. There are actually a decent number of big smart companies that do things we can learn from. But big, well-capitalized companies have a mortal enemy: inertia. It's very hard to change the direction they're already headed. It's very hard to fix the cultural mistakes that have been ingrained in the company since its ear Read More

Lately I've been pondering the part that social media plays in my blogging business. This post is an attempt to make some sense of it. I'd value your thoughts in comments to help me take these half thought through ideas to something more concrete. Those who have been following me for a while know that I not only spend a lot of time on my blogs b Read More

When you sit down to write a blog post, what's your purpose? Are you just trying to fill space so your blog doesn't go without being updated for more than 24 hours? Are you interested in promoting a product, or convincing your reader to buy something? Are you trying to express yourself through your blog, and make a meaningful statement? Read More

Direct mail marketing Campaigns have amongst the highest cost per lead. Here is why you should take that extra step to scrub or cleanse your data before the campaign. Read More

List of annoying things people do on Twitter and some of the ways you can avoid these same Twitter mistakes . Read More

How to stand out in a crowd and to better network yourself and your small business. Read More

Having a mentor is helpful because someone who has already been there and done that can shorten your learning curve saving you time, money and failure. Read More