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I hope you had a great time crafting a life vision last week. If you missed my post, click here to catch up. How does it feel to be able to see the big picture of your life? When I first did this assignment, I suddenly felt newly discovered freedom as I no longer had to be everything to everyone. I Read More

Even if you’re not enthusiastic about the whole “save our planet” business, you’d probably be interested in saving some money. Considering that lighting and air conditioning are two expenses you have complete control over, you might want to begin cutting costs in that department.

Approximately 3 Read More

It’s a tough world out there. Customers are demanding more. Competition is keen – sometimes from unexpected places. Your business must work harder and smarter to improve profits. And on top of it all, there always seem to be new taxes and regulations to deal with.

Sometimes however (not that thi Read More

Conversion rate optimization software helps automate processes and make sense of data as marketers work to maximize the value of their site traffic. Read More

Many businesses are presented with work opportunities that aren't a good fit. Rather than saying Yes all the time anyways, try saying No more often. You'll be surprised what happens. Read More

SizeUp is a super-easy-to-use business intelligence tool that can help you analyze your competitors and industry. Read More

Public relations goes beyond marketing. It's about how to get your product, service or brand to the public and it's often about working with the media to make that happen. It doesn't take a million dollar advertising budget to start positioning your brand in the public consciousness. George Schildg Read More

Never underestimate your competition. Never bring less than your A game. Zee Worstell, president of Accelerate Her, an online community for women business owners, is constantly reminded of basic business principles. Recently, when she attended one of her daughter's softball games, she was reminded Read More

Whether you're creating an ad, a promotion or some other kind of marketing message, don't forget to include a call to action. This is a simple statement that tells your customer what action you want them to take and ideally that includes a sense of immediacy or urgency encouraging customers to take Read More

Some rich people inherit their wealth; others earn it from nothing. However, there is one thing that is abundantly clear: Rich people think much differently from the average person. Read More