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It's nice that they managed to put it into research that bad sentiment can really take its toll on business. I guess it can really affect how people view a particular brand which can significantly affect sales. Read More

Do you want to get more traffic? Do you care about your business success and reputation? Great, it means that you should pay attention to your website’s backlinks. There are numerous reasons why you should monitor all your existing backlinks, along with the new ones, but in this article, I will cov Read More

Too much of anything is not good. And we have got too much of information floating around the web. Entrepreneurs are one of the major victims of this information overload.
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Are you REALLY a successful content marketer? You won't know the answer until you sit down and read this list. If you haven't included these 4 things in your content strategy, you're not as successful as you think you are! Read More

Among all the challenges of email marketing, increasing open rates is perhaps the top concern. Here are 4 ways you can create a persuasive email letter that will compel an above average response rate. Read More

The return on a share study commissioned by ShareThis confirms the conventional wisdom and calculates the monetary value of different form of recommendations using scientific methodology. The study shows clearly that online recommendations trump brands and price when consumers make decisions and th Read More

The geeky folks at kapost created an infographic in which they looked at the key distinctions between Star Wars and Star Trek, and connected them to another marketing passion: content strategy. Read More

Would you say that your organisation was a Learning organisation?

Are the bosses and the workers:

• Forward thinking, adaptive and progressive? Or
• “Stuck in the old ways”: Reluctant to change?

In order to succeed, it is important that you create and sustain the culture of
A Learning Read More

An excellent video of Dr. John C. Maxwell, presenting the basic ideas and concepts of his book: The 5 Levels of Leadership: Proven Steps to Maximize Your Potential. Read More

On October 30, 2013 I launch my 2013 Readers Survey, aiming at gathering more data and information about my site (takisathanassiou.com). I ended this survey about mid-January 2014, having only 3 (!) answers! Since the gather data, does not support too much extrapolation, I try, here to provide only Read More