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When someone asks me for the best way to fund a startup, I always say bootstrap it, meaning fund it yourself and grow organically. Bootstrapping avoids all the cost, pain, and distractions of finding angels or VCs, and allows you to keep control and all your hard-earned equity for yourself. Read More

Are you using the Google Places feature to market your local business? Take a look at the post from the Google Small Business Blog showing how a local dentist took advantage of this free service to promote and grow his local practice. Plenty of online marketing today centers around local search the Read More

Does your website need a refresh? Making periodic updates to your site can help you keep up with popular online trends as well as improve its usability and visual appeal. Read More

One of the core differences between guerrilla
social media marketers and other marketers is how
they measure success. When asked about return-on-
investment (ROI) from social media marketing, many
will claim it’s impossible to truly measure. Some will
say that it’s all about community and sugg Read More

We’re always hearing about the best places in the U.S. for entrepreneurial opportunity. But no matter which locale you set your sights on, how do you know if it’s going to be the right fit? Here are some tips and tools that can help you find the right city for your business; set your business up in Read More

Google provides small businesses with the ability to create their very own online coupon through their Google Places Page. Learn how to create a Google Places Coupon. Read More

...But surely it must be? With 230,000 iOS devices and 200,000 Android devices activated every day how can it be anything else? Even Facebook is building a phone.

The near-future of the internet is mobile, but as B2B marketers we must be aware of how internet usage is changing in the long-term, Read More

For many a year (before I actually grew up) lots of things irked me – none more so than worriers – now we all worry over certain things but I am referring to those people that worry about everything... Read More

Do all the places where your brand appears look like a family? If it doesn’t then you may have just taken one step to confuse your customers about your brand. What I am talking about is the look, feel and tone of your brand.
Read More

How often to send email newsletters to your email list subscribers?

You don't want to email too often and be seen as a spammer. But you also don't want to miss out by not emailing enough...

This short video discusses my best practice recommendations for email marketing frequency optimizatio Read More