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From fan-to-fan interaction to entertaining and rewarding fans, Facebook fan pages allows many opportunities to engage with customers and solidify a business’s presence in its niche. Any social media plan is incomplete without a Facebook fan page and here’s why. Read More

You may be alienating some customers without knowing it. And in this era of instant communication, it’s easier than ever for customers to share their horror stories and damage your brand’s reputation. Use these tips to avoid sending unintended messages while boosting your customer relationship-buil Read More

We are all different with different expectations, different boundaries and different comfort zones. It takes time, it takes effort, it takes respect, it takes listening and it takes trust before we can connect with another human being. Read More

Burnout can become a downward spiral — use this fast, easy 3 step process to overcome burnout and get back at the top of your game! Read More

Today’s Guerrilla Social Media Marketing Radio episode is on hyper-local social media media marketing — guerrilla style.
We discuss:

* nano-markets
* nano-casting
* FourSquare
* Meetup.com
* Twitter Search
* And of course guerrilla tactics for each of these concepts Read More

Going green or adopting a proactive stance on sustainable practices has risen to the level of mainstream conversation in the same way that other business practices such as safety and training have. Read More

There are times when the tasks associated with running two blogs and consulting become quite demanding. I realized early on that if I wanted to be able to handle everything effectively, I was going to have to plan and create Read More

Many writers have outlined the critical success factors for product companies, like sell every unit at a profit, patent the design, and continuous product improvement. But recently I was asked about success factors for services startups, and I quickly realized that there is very little published to Read More

Is Google building a Facebook-like social network? Speculation about the search engine’s social side were recently renewed last week after the company came out with a vague, yet intriguing announcement concerning “social media layers.” Read More

Last Wednesday (8th Sept) I decided to set up my own business trying to help other small businesses with my experience. I’ve been doing this for a long time but a friend pointed out that I could do this and actually get paid too – who’d have thought! So Sian’s was born. Read More