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If you want to move your marketing up a notch, then getting online and observing your customers is very easy. I am not talking about stalking or being a peeping tom, but simply noticing and gaining more insight into your current and potential customers. Finding out more about them really does help to build and strengthen your relationships.

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If there are people already visiting your establishment who use a smart phone, then all you have to do is notify them that you are offering specials via foursquare. As stated on their website, “foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics – our Read More

Venture capitalist Paul Graham expressed an under-appreciated nugget of wisdom in his article on mistakes that kill startups.
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Twitter, inane babble or a useful mechanism for marketing your business. Some lessons and observations from a twitter user. Read More

Want to build a web page that gets paying customers? These web page optimization tips can help you to avoid making costly mistakes when creating web pages. Read More

The persona of an entrepreneur is often preempted with ideas of controlling one's own destiny and living a lifestyle free of things we dislike. Read More

What was your vision when you first wanted to become an entrepreneur? Did you just want to build a business that would fund your dream lifestyle? Read More

As a business owner, there are certain documents that you just have to have. From tax returns dating back seven years to client records stretching back to the beginning of your business, you can wind up with more files than you have room for in your filing cabinets. There are probably records in there that you can do without, but how do you know what to get rid off? Read More

Online video has leveled the playing field for small businesses to compete with larger companies. Video is creating mini-celebrities out of small business owners. Read More

It's never been easier to translate your web presence into a foreign language. A survey of small businesses by the OECD outlines the challenges and solutions. Read More