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In advertising and marketing, the humble adjective is key! The power of description can transform the mundane into the compelling, the common into the exceptional, and in the case of one restaurant...the tasty into the mouthwatering and delectable! Tips and advice to describe your business to success and profitability... Read More

While a good public relations person can do wonders for any business, some smaller companies just don't have the budget, especially at early stages when every cent counts. But even someone with no public relations experience can utilize a few simple, and most importantly, free, tricks to make their company's news and assets more easily accessible to reporters. Read More

Everybody needs a little help from their friends. Businesses large and small can benefit greatly from the partnering mindset, particularly hyper local Read More

Getting your message to the masses is only half the battle when it comes to building your online marketing ecosystem. You also have to consider which operational enhancements are required to automate the management of your online presence. Proactively engaging prospects and customers allows for diffusing negativity and garnering valuable feedback and insight as you interact with your customers Read More

The next block in our model of a successful marketing tactic is the all important Call To Action. Much has been written about the importance of having a call to action in your advertising and marketing materials, so I will... Read More

Interview with Brian Solis author of engage about measurable marketing online. Includes strategies, tips and more from a big time thought leader. Read More

You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/servic Read More

Since coming to the throne in 1999, King Abdullah of Jordan regularly dresses up as a commoner to inspect his kingdom "incognito!" It gives him a highly-accurate perspective of what is going on around him. What can we as businesspeople learn from this unique approach? Lessons, tips and advice abound... Read More

Social media is everywhere. People are talking about it at conferences, your consultant is begging you to jump onto the bandwagon and you sounds lame if you tell others that your business is not on social media. What IF your business isn't suited for social media? How do you know if your business isn't suited for social media? Read More

Want to move the needle on your business? Start making changes based on customer feedback and market research. Read More