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For small businesses that sell online, the importance of protecting customer data is a given. Unfortunately, the best security and privacy practices in the world are useless unless you first secure the customer's trust--no easy task in today's world. Increasing rates of identity theft and other types of online fraud have left many consumers gun Read More

From Entrepreneur.com: This downturn is a great time to develop a social-media recruiting strategy if your company doesn't have one yet. Here are some basic tips for getting started: Read More

In many ways, entrepreneurs are an optimistic lot, but small business failure is always a possibility every small business owner must be ready to face. Setbacks and pitfalls are all a part of the game and, as this entertaining and uplifting video from www.atouchofbusiness.com reminds us all, what's important is how we respond to those setbacks an Read More

A new online community may help forge business relationships using a Wiki format. Greg Cruey of BootStrapMe.com, who has been contributing to the site, posted recently on its status. "I've been contributing over the last few months to the content of a vibrant and growing site that points toward the future of the Internet and has profound potenti Read More

For this episode of the Duct Tape Marketing podcast I had the pleasure of chatting with Chris Brogan. Chris is the President of New Marketing Labs and co-author of Trust Agents — Using the web to build, influence, improve reputation, and earn trust. Chris really is one of the super stars of the online social media world and while he would never Read More

Yahoo has unofficially rolled out its meme micro-blogging service in English after its soft launch in Spanish and Portuguese. Meme is currently available through invites only. It obviously has the ambition to grab a share in the micro-blogging market; with Twitter currently at the top of the league. Read More

Is Personality a Strategy? Read More

Ben & Jerry's, the Vermont ice cream maker has never failed to leverage on social networking tools to create presence. Just yesterday, another strategic move saw it dubbing its iconic flavor, Chubby Hubby to Hubby Hubby. It was a partnership with Freedom to Marry to celebrate Vermont marriage liberty and raise awareness of the importance of marri Read More

Too often we get caught up in making grandiose goals and decisions to do something in life, only to find that these intentions never come to fruition. Why? It is because we go through the exercise of thinking about the intention (which is, in itself an important thing to do), but we do not follow that up with any action. Want to be a millionair Read More

Where do you start? That's the question I get often when I'm asked how to help a company market using social media tools. The people who contact me are smart. They tell me things like, “Yeah, they said we should start with a blog, and we said, 'like the blog we already have?'” But what comes next is rarely a simple choice. I wanted to take you thr Read More