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What is interesting in the two different white paper marketing environments (US and UK). White papers play in business-to-business lead generation but are different in the two different cultural markets. Read More

How to take care of your cash flow when you have an online business. Read More

2 years have passed since Dell Hell dwelt in the social media world. Back then, Dell's customer service was heavily criticized via Social Media. Be that as it was, with an open mind and willingness to change for the better, it has raised from the dead to become #2 in web engagement and a true social media winner. Read More

Have you ever considered using Facebook for your business? I bet you have heard stories on how businesses have used it successfully for marketing, branding, customer service, file sharing and work management. This post will introduce to you 10 Facebook Applications for Businesses. Read More

Two attorneys from McAfee & Taft warned companies about the possible legal drawbacks of social media sites such as Twitter and Facebook, as well as provided a list of considerations for the companies that utilize these media. Read More

A recent survey from The Creative Group found that marketing and advertising departments have greater influence over business decisions than they did three years ago. It may be due to the heightened need to acquire new clients and retain existing ones, or perhaps it is because of the attention garnered by the social media revolution, but marketing Read More

At last week's SES conference in San Jose, I participated in two ClickZ panels: Managing Conversations and Social Media: White Hat vs. Black Hat. These two back-to-back sessions were related through the practical concepts that agencies and PR firms in particular face when it comes to managing conversations and electing how they will choose to par Read More

Since Web 2.0 is now passing its 5th year anniversary, there is enough data to assess just how much of an impact social media has had on our lives. While there are still those who believe it's nothing more than a passing fancy, a fad, the Studio 54 of our day...one cannot deny the numbers. Statistics don't lie and Kagan, Fisch, McLeod & Qualman Read More

Amanda Scarr of WatchMeFranchise! shares some common sense but often forgotten business owner traits. Though, as Scarr says, not all successful business owners may share all 10 traits, they are a good starting point when considering some of the discipline you may need to consider to run a successful business. All business owners have challenges wi Read More

In this article covering 10 tips for bootstapping your small business, Isabel M. Isidro, managing editor of PowerHomeBiz.com, looks at this great approach of starting a business even without a substantial amount of investment. To be sure, there are different levels of bootstrapping. Some would argue that true bootstrapping can be done using nothin Read More