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Tips for small business advertising include an understanding that not all advertising can be expected to increase sales directly. Check out the following article from Entrepreneur.com appearing in thestreetadvertising.com. Other objectives for an advertising campaign might include raising awareness, product recognition and brand loyalty. Remember Read More

A new study suggests that people from different cultures read facial expressions differently. East Asian participants in the study focused mostly on the eyes, but those from the West scanned the whole face. In the research carried out by a team from Glasgow University, East Asian observers found it more difficult to distinguish some facial Read More

A Tweetup is: * A gathering of people who use Twitter * It can be a general geographic Tweetup like a Tweetup of people in Vancouver * It can be a Tweetup for a cause where Twitter friends organize a get together to do something for the community * It can be topical such as a Tweetup for martial artists, cyclists or people who are in the socia Read More

You run your own business. At some point, you want to cut some costs in order to streamline a little your cashflow. With a little bit of attention, you're able to cut 5000$ from your expenses. The real goal is to provide value through your business, not to measure your success by your economies. Read More

We all know the basic buzz words of social media, “Twitter Marketing, Facebook Strategy, Community Building”. The problem with these terms are they allude to an idea that once you build a strategy for these platforms, you'll be able to fully leverage social media. As much as people may disagree with me; I believe that before a company can fully us Read More

Another story on the small business credit crunch looks at how small businesses continue to have problems getting financing despite money from government stimulus and Small Business Administration backed loans. Though I'm a bigger fan of bootstrapped startup with less distance to break even, it's hard to understand how so much effort aimed at re Read More

Are you looking for ways to inspire creative thought in the workplace? Want more ideas from your employees? The short answer is you can't make people more creative. What you can do is create an environment that encourages and fosters creativity. Here are some tips on how to achieve just that. Read More

Work at Home from India, China or anywhere. Just have your ducks in a row Read More

A Personal Note from Author Cheryl Matthynssens. "How many other messes in my life had I been forced to clean up because I had assumed that the listener knew what I meant? Almost all major problems in relationships and in business teams comes from miscommunication and the primary one is making assumptions." Read More

Cheryl Discusses the four types of employees that most sales teams are made of, what their unique needs are and the types of incentives that will often appeal to them. A licensed perception type evaluator, she shares the insights gained with 100's of group and team profiles. Read More