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Follow these 25 Twitter handles and get the scoop on small business news, updates, and trends as they happen. Read More

Sometimes, we tend to think of the the customer buying experience (and even their earlier experiences when we are nurturing and prospecting) as different from the customer experience, that is, how we treat them after they have purchased. To a customer, it's one continuous experience---with decision Read More

Smart Marketing is about listening, and being helpful and delivering to your market. Here's what dissecting a piece of direct mail can teach you. Read More

Get creative ideas using simple steps discovered by advertising legend James Webb Young. Find out how to make your mind come up with a big idea! Read More

Looking for a way to better align sales and marketing? The first step to building a blueprint for marketing and sales success is to build a solid sales infrastructure. Read More

At the latest Boston SEO workshop, one of the attendees who worked as the marketing manager for a larger local brand had a great question during our discussion about keyword research. Their organic, non-branded traffic had grown from 40% to 57% of their overall traffic in the last year (which is gr Read More

There are many laws and regulations that impact small businesses, but how do you find out which laws affect you and what you need to do to comply? Strapped for time and looking for quick answers, many of us simply turn to Google. But how do you know the information you are getting is up-to-date, ac Read More

Companies may praise their employees' volunteering efforts, but money talks. Enter Dollars for Doers programs... Read More

Yes, life can be good if you own and operate an online business. But just because it’s an online business, doesn’t mean you can ignore your business processes. You still need to streamline your end-to-end processes. Read More

Running a small business isn't all fun and games. It requires serious dedication and hard work. And guess what? You might not get rich! Read more about the realities of small business ownership here. Read More