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As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. They don’t realize that customers today are looking for relationships, meaning Read More

As a health and fitness brand, before choosing any platform to promote your business, the first question you need to ask is, is it worth it?  Read More

Low-quality products cost manufacturers 20% of their annual turnover. Create and follow a quality management plan and start producing high-quality products. Read More

Data fuels the modern brand. Data is providing brands with the ability to personalize, predict and understand. Find out what data can achieve and see examples of big data.
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The small business community has some advice for others on how to plan ahead for the future.

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If you've been on social media at all in the past decade, you've likely spoken to at least one synthetic person without even realizing it. To be honest, probably more than one. Read More

Here are a few reasons why a small business owner jumping into domaining should buy domain names through a domain buy service. Read More

What is causing this absence of action?

The UK media is failing on our environmental crisis, while in the U.S. only 1.2% of news communicates the issues. The lack of discourse, compounded by a rise of disinformation and fake news is creating a torrent that I label as our communication crisis.
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7 reasons you need a Click Through Rate calculator. Boost your branding, make money, Increase traffic, and improve your SEO with a free CTR calculator. Read More

To outsource or not to outsource? Adopt the right mentality to launch your product and hire your dream team along the way. Read More