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Each marketing project has unique requirements, and so you need a competent guide to what tools are out there, who they're made for, and just they can do.

This guide can help you figure out which ones will best help you keep consumers coming back to your website, build brand loyalty, and make sa Read More

B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & Sullivan projects will reach $6.7 trillion in annual revenues by 2020. If you want a piece of that pie, you’ll need a whole lot of engagement.

Typically, those in the B2B Read More

In the big game of marketing, engagement is king. And when small businesses are competing against global corporations with million dollar budgets, small business must create a strategy that levels the playing field.

By measuring the key performance indicators (KPIs), small businesses can see whe Read More

In this post I share lessons I have learned in the past 11 years as an Internet marketer and professional blogger.

Caution: This is a very long post (6,000+ words).

What’s covered in this article?

- Statistics and analysis of bloggers’ income
- Basic guide on how to start a self-hosted bl Read More

In 2016, an effective social media strategy must be about more than just building your brand and generating buzz. It's all about leveraging the power of peer-to-peer influence and thought leadership to your advantage for inbound lead generation. Automating this process can help streamline your inbo Read More

What should you be focusing on to improve your ecommerce business?

Every e-tail outlet is different, and every audience is different, so there aren’t cut-and-dry rules to follow that apply to every situation. That’s why you should ideally be asking your user community what they’d like to see you Read More

Email marketers are on a continuous quest to maximize the performance of their email marketing campaigns.

With more and more readers viewing emails from smaller devices — particularly on mobile — marketers need rethink their strategies and tools to reach and engage their smartphone wielding cus Read More

As with all industries, ecommerce has evolved over the last year. If you're looking to expand your business and connect with more consumers, this is a great time to try something new.

Take a look at what has changed, what hasn't changed, and want you really should be doing to get and keep custo Read More

In the spring of 2015, as Israel prepared for general elections, virtually all of the mainstream media analysts believed that change was in the air.

Conventional wisdom at that time had it that the Israeli populace was ready to turn its back on Prime Minister Benjamin Netanyahu and the governmen Read More

Are you good at spotting innovation within your industry, or are you constantly playing catch-up?

These four ideas are poised to transform their respective industries and are worth watching in 2016. Read More