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The tech startup Yotpo has signaled its ambitions for expansion by recruiting a high-ranking executive from GoDaddy, the World’s largest domain name registrar. Miguel Lopez, who spent five years as Vice President of Customer Care at GoDaddy has now been installed as Yopot’s Vice President of Client Read More

Both visual content and User-Generated Content (UGC) are commonly cited nowadays for their powerful influence on purchase behavior. It only makes sense that the “next big thing” in E-commerce be the convergence of the two forms.

In the form of testimonials, reviews, ratings and comment threads, Read More

Having no marketing budget or a very limited one does not mean you can’t start planning and establishing the marketing, branding and positioning foundations for your company and product.

Even if your startup is still in stealth mode, there are a few things you can do in preparation for your star Read More

Learn why Churn Rate Optimization is far more essential to your profitability and long-term success than Conversion Rate Optimization.

Here’s a simple five-step plan to discover your churn rate and stop your business from losing out. Read More

Ready to take your content marketing to the next level in 2016?

These are the ultimate content marketing creation and distribution tools your business needs in its arsenal. Read More

In a primarily digital environment, audiences are clamoring for higher-quality content than ever, accessible through mobile devices. With a preference for free over premium content, publishers must find a balance between what works in terms of profitability and what users will be comfortable with, Read More

No industry is ever same from one year to the next. Different visions, new CEOs and market trends all have an influence on what the 'next big thing' is going to be. 2016 is bringing change for many industries, though some are not as obvious as you might think.Last year we witnessed the rise of 3D p Read More

Shopping online is a very different experience today than it was 10 years ago. E-commerce has grown dramatically across industries and has turned the web into a widely used, reliable way to shop for most consumers in America.

But in spite of all that progress, marketers in the retail space have Read More

Social media is here to stay in the marketing world and, by all accounts, it will only further penetrate all aspects of life and work. As we enter 2016, many social-media experts are already forecasting the direction of social media in the new year.

From generating leads to protecting your reput Read More

Businesses, entrepreneurs and employees can benefit from a wide variety of digital technology set to explode in 2016. The ability to leverage technological advances is a crucial element to the success of small businesses. Some of the most disruptive innovations over the past few years are creating Read More