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Mark Shaw is an author, Twitter consultant, trainer and enjoys speaking to large audiences as a public speaker, in fact the larger the audience the better. He also loves a good radio or tv interview, all on the subject of Twitter. So I thought I would ask Mark how he got involved with Twitter and w Read More

When it comes to professions such as shop assistants and bar workers, dress codes vary considerably. But a new report has revealed that people are put off approaching workers who are scruffily dressed or have tattoos or facial piercings. Read More

A No Brainer Guide to staying on the Green and Narrow. We present green, ethical and eco-friendly business practices as a sure route to sustainable business, cost-savings, improving profitability, lowering carbon taxes, raising productivity and meeting eco-targets. The biggest benefit of all? It’s Read More

What social networks should a business use, seems to be a question that a lot of owners I meet are confused about this.

In this article I’ve asked three of Ireland’s leading experts in Social Media to answer the question and I will be sharing their advice and my own views in this article.

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All businesses need to consider how to integrate social media into their operations. This article provides tips on customers, strategy, policy and monitoring in relation to getting social. Read More

Ideas, plans, and strategies only translate into value for our customers and us in execution. It's putting them into action, learning, adjusting, tuning, and producing results that drive the value of our ideas, plans, and strategies. Read More

What's the difference between planning and strategy? Learn more about how a plan and a strategy differ and how they can be used together to reach a goal. Read More

Networking can be great or it can totally suck.

I think everyone’s viewed it through both lenses before. Almost all of us business owners have attended formal networking events where the only thing you were thinking was, “what the hell am I doing here”. The other times, we’ve left events where Read More

Having a hard time landing new clients? Utilize the SWOT analysis to identify key areas to focus on closing the sale. Read More

Have you been trying to market your small business online and just feel like you’ve been spinning your wheels? Focus your online promotional activities, build up your brand, and increase sales conversions with these savvy online marketing moves. Read More