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Developing your online personal brand has become an increasingly important factor towards your success and this trend is increasing. Simply put, it’s the ongoing process of how you market yourself with social media now affording you the opportunity to consistently build on your Read More

By Vic

Starting your own business can be extremely exhausting. In the initial days, you have to wear multiple hats, from being the owner, to technician, manager, customer care and sales rep. Given the level of work and effort it takes to be successful, one needs to be careful of what they do and Read More

By Adnan Ramzan

Marketing products or services is really challenging and it’s only those companies with CEOs who are ready to break all odds that will always remain relevant in the market. But, does age play a significant role in leadership; more so in the top position (CEO)? In this article you Read More

By Serhat Pala

Integrated Marketing Communications is a process that synchronizes the various modes of communication used by a brand to deliver a single, powerful message taking into account the needs of the end user and competitive market forces in order to achieve business goals. Read More

In this #TYBCommunity round up we include posts about interactive content, deeper digital interactions, sophisticated social marketing, guest posting, crowdfunding, good leaders and more. Read More

Social media has become a main focus for marketing departments, regardless of the organisation’s size.

A strong social media presence leads to brand awareness, strong customer relationship management, target market expansion, valuable feedback and a boost in web analytics.

While this may be t Read More

By Bob Herbold

Providing clear responsibilities for individuals, and then holding them accountable, are critically important tools for a successful leader. Accountability is often not well understood, but here is a clear statement from Peter Drucker from his 1967 book The Effective Executive tha Read More

We all have goals and dreams.

We want to achieve them, but we are chasing an end result, the destination.

Is that really right? And will we even be happy at the end of it?

That’s not always the case.

Today, I am going to share where I went wrong and how you can dramatically change your Read More

By Lucky Gallano

If your website is not designed to make viewing on a mobile device or tablet as easy as on a PC, you are running the risk of losing valuable traffic and sales. Responsive web design is all about the creation of content that has the ability to look good and provide the same level Read More

By Gareth Cartman

We’re all very good at shouting on social media. We tweet, we complain, we tell everyone what we’re doing. Even as businesses, we’re very good at pushing things out about ourselves, or what we’ve written.

However, as time goes on and social marketing matures, we need to take Read More