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This is something I have been banging out about for a while, but what the feck! happened to Leadership in this country? Read More

Some of the best facebook applications that will enhance your fan page visibility, entice new visitors to join while promote engagement among your fans. Read More

One of the real challenges facing us at RevaHealth.com is how best to SEO the different sections of our website that should be targeted at specific countries, Read More

There is always things in business that we are not comfortable with. It's important to consider the benefits and this will help drive you to complete the task. Read More

If you are aiming to win market share from your local market competitors then communicating in local market languages makes sense. If we care to interact and communicate with the customers in these regions – we can do business. By interacting in their language – we are INCREASING our chances of being successful. It's Glocal: Think Global, Market Local. Multi-lingual websites enable organisations Read More

The lifetime value of a customer is a commonly used marketing metric that is rarely used by health clinics. It calculates the value of the likely revenue from a Read More

I meet with a lot of start-ups that are determined on disrupting industries with Software as a Service (SaaS) solutions.  The business plans I see increasingly depend on a level of connectedness that simply isn't there for the bulk of businesses. Read More

We cannot keep deferring to the apparent authenticity of others to guide our own lives. We have to build our own. Read More

In order to communicate effectively with our target market, we need to know them. Too often we make marketing decisions based on what's important to us rather than what's important to our customers. Read More

Every time a search engine results page displays a snippet of one of your web pages it is an advertisement for your website. In one way it is a free advert, but Read More