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Social media is the new black in marketing. But how can we really make our social media activities make a difference and have an impact on our business? Read about how you can increase the effectiveness of your social media actions and build a better following. Read More

It's Wedding Season! Yes, its the kind of excitement and passion you need in your social media marketing. The kind that has Vince Vaughan screaming in his office in the classic movie Wedding Crashers. It may be juvenile, but it's his passion and he's dedicated to being the best. Read More

The university world calls it ‘publish or perish’ and while I wouldn’t go that far, a blog can be a great way to promote your business, boy band or just yourself... and how? Read More

Does the thought of presenting to upper management make your knees knock? Do you spend days on the presentation only to spend your 5 minutes in the spotlight talking to your shoes while the executives yawn and sneak peeks at their Blackberries? Read More

There is a lot to be said for an owner manager who has the courage of conviction of setting up their own business. A lot of business owners will describe the initial sense of excitement as they work on implementing their usually long held dream of working for themselves. As the potential financial rewards accrue to the owner the long hours that may be required don’t deter. Read More

Adam Smith, Father of Capitalism, set forth in the world the greatest experiment man has ever encountered. Smith was brilliant in his understanding of true human nature. With this understanding, devised a system by which he focused the fallibility of man’s own nature to the betterment of society. Read More

As more people are venturing into the world of social media, Facebook has remodeled itself into fulfilling both personal and professional needs of its ever growing user base. We all know how Facebook Fan Page works strategically as a publicity tool. Read More

We cannot progress, or even just play safe, by keeping behind the yellow line. We can only cross it through trust in ourselves, a clear vision and strong will. Read More

How is this possible? How are Chris Brogan and Jason Falls beating Oglivy Interactive, BBDO, Campbell-Ewald and the like for big-time interactive marketing and social media clients. How is Jeremiah Owyang and Altimeter Group beating Forrester and Gartner? Read More

Entrepreneurs and first-time business owners often more to do than they can cope with. These are some hints on things to focus on and some things to push down the list. Read More