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The goal of a B2B SEO campaign is to improve a search engine presence for specific keywords in order to generate more traffic to the business website. When it comes to optimizing the static website content, that means that keyword research needs to be conducted and keywords that are relevant ... Read More

We are all intimately familiar with the big social networks—Facebook, Twitter, LinkedIn, and to some extent Google+. But those four sites are not the only social media platforms out there. IN fact, they are really only the tip of the iceberg. Read More

Companies choose to outsource SEO work for two reasons. First, they can’t afford to hire additional staff to handle SEO and second, current staff members aren’t qualified and don’t have the time to learn it and then include it amongst all of their other daily duties. Read More

It’s something we all learned in elementary school. Don’t copy the work of others! During exams teachers kept an eye on the classroom to make sure that students weren’t taking a peek at the answers of their neighbors and when correcting essays made sure that it wasn’t copied word for word ... Read More

Even if you decide to outsource your SEO campaign execution and management to full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it’s just an understanding of the basics. Read More

One of the most important online marketing tactics today is search engine optimization since nearly everybody that is looking for anything online turns to the search engines. Read More

Recently I had the chance to interview search engine marketing (SEM) expert Kevin Lee. Kevin has been a part of the SEM world practically since its inception (long enough to earn the title of “godfather of SEM”) and is a founding member of SEMPO. Read More

When you get started with any new marketing initiative one of the first things that you need to consider is the competition in the market and what the competitors are doing to attract attention. Read More

Most B2B marketers understand the importance of great content and how it can impact their long term B2B SEO success. However, studies have shown that most B2B marketers are concerned with producing enough content to help drive their SEO and social media marketing campaigns forward ... Read More

The best online marketing campaign is well rounded and includes a combination of search engine optimization, content marketing, and social media. For the best results, all 3 of these tactics should be integrated into one overall campaign. Read More