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In my opinion a blog is the second more valuable piece of real-estate a brand has, next to the company website of course. But just having a blog isn’t enough to make it a real SEO powerhouse. Read More

There are plenty of SEO providers out there to choose from. There are some good ones, and some not so good ones. Unfortunately it’s the not so good ones that give the industry a bad reputation. Read More

What SEO clients need to understand from the get go is that the relationship between SEO client and SEO firm should be viewed as a partnership. Both parties need to work together in order to achieve positive results. An SEO client can’t sign a contract with an SEO firm and then think that the work Read More

One of the easiest traps to fall into when measuring your SEO success is to start siloing your results. It’s especially easy to do this when you only care about how a short list of keywords, even if they are the most important keywords for your business, performs. Read More

If you want to grow your business it’s necessary to have an online marketing presence today. If you want to succeed in online marketing it’s necessary to create quality content on a regular basis. Content is really at the foundation of an online marketing strategy. Read More

Back in August 2011 I came across this post on Copyblogger about digital sharecropping and it has stuck with me ever since. In a nutshell, digital sharecropping means you create content but then publish it on a site you have no control over, such as Facebook. Read More

Unless your business is booming simply by positive word of mouth or being in the right busy location, it’s necessary for your local business to have a search engine presence. Read More

A common misconception I see with a lot of site owners is that they feel that once they’ve outsourced their SEO (hopefully to a white hat SEO firm) they can just wash their hands of link building completely. After all, that’s what they hired the SEO company to do, right? Well, yes and no. Read More

One of the best ways to build inbound links and generate traffic to your site is to write useful content that can be published across the web. Blogs are great places to publish this content. Read More

Over a year ago I wrote a blog post about Ocean Marketing, a marketing company owned by Paul Christoforo that went from relative online obscurity to Internet sensation overnight…and for all the wrong reasons. Read More