A website redesign can be a huge undertaking and typically many parties get involved in the process. One important party to keep in the loop from the start is your SEO firm and if you don’t have an SEO firm, this might be a good time to get some guidance from an SEO consultant. It’s important to pr
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Nickstamoulis voted on the following stories on BizSugar
How to Save SEO Efforts during a Website Redesign
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4349 days ago
Interview with Guest Blogging Expert Ann Smarty
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4350 days ago
Made Hot by: InvernessGlenn on December 20, 2012 3:14 am
Recently I caught up with guest blogging expert Ann Smarty. Ann is currently the Community and Brand Manager for Internet Marketing Ninjas and is the former Editor-in-Chief at Search Engine Journal. She is also the founder of MyBlogGuest.com, a free community that connects blog Ann Smartyowners to
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Technical SEO Items to Look Out For
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4350 days ago
When it comes to SEO it’s important to remember that the search engines look at all aspects of your website when determining rank. A website may look beautiful and be easy to navigate, which is important from a user perspective, but what’s going on on the outside of the site doesn’t always accurate
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Expert Interviews Are Great for Content Marketing
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4350 days ago
Every industry has its experts/gurus/mavens/mavericks/godfathers/ninjas—these are the men and women that have been around the longest and know your niche inside and out; they are always one step ahead of the curve, or have revolutionized your industry in one way or another. When these people talk t
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Key Components of a White Hat SEO Campaign
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4353 days ago
There are two primary schools of thought when it comes to SEO. The first is white hat SEO, in which the SEO Specialist, agency, consultant, etc. carries out SEO activities that are deemed appropriate in the eyes of the search engines. The second is black hat SEO. This involves using tactics that ar
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It’s Time for Keyword Analysis; What Should You Look For?
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4353 days ago
Your keyword research is not set in stone. The best keywords for your SEO program are bound to change as your business, industry and searcher behavior evolves. For instance, the concept of “social media marketing” didn’t even exist until a few years ago and now it gets 165,000 searches a month in t
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Ways to Claim More SERP Real Estate
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4354 days ago
When people are looking for information today they typically turn to their favorite search engine, which is most likely Google. Not only do you want your business to appear within search results, but ideally you want your business to appear multiple times on a SERP (search engine results page). Thi
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Why Being Realistic About Your Online Competition Matters for SEO
Posted by nickstamoulis under Online MarketingFrom http://www.searchengineoptimizationjournal.com 4355 days ago
It’s Marketing 101—define your competition. So who are your online competitors? Better question—who are your real online competitors? Let’s say you own a small IT consulting business that caters to the Boston area. Is your competition really companies like SAP or Oracle? Sure, you may offer similar
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Why Rank is the Wrong Metric to Pay Attention To
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4355 days ago
Of course there is value in ranking in the top spot in Google. We’re not trying to tell you there isn’t. However, it’s important to understand that rank isn’t the only way to measure the success of your SEO efforts. It’s a good idea to keep an eye on rankings because too much fluctuation could be a
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Google’s Venice Update—The Forgotten Local Update
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4355 days ago
In the last few months I noticed that Brick Marketing was ranking in the top five search results for incredibly broad, national keywords like “SEO company.” We’ve been doing very well for localized keywords for a long time, but to see the company crack the SERPs for a national keyword (especially o
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