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Way back in the day if people were looking for a business they took out their trusted Yellow Pages phone directory. As times have changed, very few people use the phone book. Instead, they look online to find products or services that they need. Before Google completely dominated the Internet peopl Read More

The most important thing to understand about SEO is that it is a long term process and that the strategy needs to be ongoing. If you optimize your site well and start in on some good link building, you may see an improvement within a few months. Don’t think that that means that it’s OK to scale bac Read More

An outbound link is any link on your site that sends visitors to another site. It could be a link to your social profiles, an article you quoted in a blog post, a local event page, a business partner and so forth. Outbound links can be bittersweet for some site owners. While they might be a great w Read More

Many B2B companies are faced with the same problems when it comes to their SEO. They do a great job with their keyword research and onsite SEO, they build and execute a solid link building plan and things seem to be trending upward. But then somewhere around month six it feels like their B2B SEO ha Read More

When you think of an online spammer, what kinds of ugly images come to mind? Creepy people lurking around corners, being sneaky and crafting their next evil plan? In reality, spammers are increasingly just everyday people that go to their job and complete tasks to get their website to rank. They do Read More

Inbound links pointing to your site can be “dofollow” or “nofollow”. Dofollow links are regular links that the search engines crawl and use to establish website relevancy and power. They pass on trust from one website to another. Nofollow links have an additional attribute and look like this: a hre Read More

First off, it’s important to mention that a website can be penalized by Google in two different ways—manual action or algorithmic update. A manual penalty means a human employee at Google physically reviewed your website and issued a penalty. An algorithmic penalty happens when your site gets caugh Read More

If you operate a local business SEO best practice is to target localized keywords for the city that you are located in. So, instead of targeting the extremely broad term, “personal injury lawyer”, you would instead target “Anytown USA personal injury lawyer”. Read More

Startup companies that recently launched their website (or are about to) have everything going for them. You have the opportunity to get your SEO off on the right foot from the get-go and not have to worry about any past black hat or grey hat activities that might come back to haunt you. With such Read More

Some site owners have a hard time understanding that when it comes to social media marketing and SEO, it doesn’t have to be one or the other. In fact, the best online marketing campaigns leverage social media WITH SEO in order to be successful. However, every now and I then I hear a blogger recomme Read More