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SEO is a complex process for any website, but e-commerce SEO is perhaps the most difficult. E-commerce websites often have hundreds or thousands of product pages and SEO best practice is that ALL pages of a website should be optimized. Overwhelming? Possibly. Impossible? No. Since you want to do it Read More

Nick Stamoulis has two more blog commenting best practice tips. First, make sure you really read the post and leave a well thought-out comment. Secondly, try linking to your social profiles in addition to your company website. This will help you build the amount of followers/fans in your network. Read More

If you’re a website owner that’s new to the SEO game it can be overwhelming. Keywords, meta tags, links, content, blog posts, search engine algorithms, social media, URL structure, sitemaps, analytics- what does it all mean, and where should you start? Whether you own a small business/website or a Read More

Unlike owned media (company website and blog) and paid media (banner ads, PPC campaigns and traditional offline advertising) earned media is content that your customer creates including Facebook Likes, comments and shares, repins on Pinterest, retweets, links to your site, customer testimonials and Read More

B2Bs are starting to come around, but there are still many B2Bs out there that are social media hold outs. Even if they have created Pages in social media (after being hounded to do so by their marketing advisors), those Pages tend to sit inactive because B2Bs are still confused by the medium. They Read More

Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers’ online actions, so why waste your time on a website when your Read More

If you’re a smart website owner you know the importance of links. Inbound links to your website from relevant sources pass on a “trust factor” to the search engines. It’s easy to become so consumed with getting inbound links that website owners can forget that outbound linking can be part of an inb Read More

In my opinion, PPC still has its place in the grand scheme of things when it comes to online marketing. Personally, I’ve found that PPC campaigns are great for branded keywords because it helps minimize the risks and costs that many site owners deal with. Not so long ago, SEO keywords would only co Read More

Spring has officially sprung, which means it’s time for spring cleaning! SEO spring cleaning may not require bleach and rubber gloves, but that doesn’t mean it’s any easier or less time consuming than cleaning your physical house. Here are 4 SEO spring cleaning tips: Read More

There’s no doubt that SEO is a complex, time consuming process. SEO best practice is that every page of a website should be optimized. This is something that many website owners don’t get right. They concentrate their SEO efforts on the “most important” pages that are most likely to convert. While Read More