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YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a sh Read More

Your website structure and site navigation are actually incredibly important components of your on-site SEO. A well-designed website structure is going to make it easy for visitors to find the information they are looking for, as well as making it easier from them to do business with you. Your webs Read More

Hopefully by now you know and accept the fact that social media is not going away. Having revolutionized the way we interact online, social media can be an incredibly useful tool for marketers and businesses. However, it’s not enough to just have the Facebook page or Twitter handle. Just existing o Read More

One of the most important, if not the most important, parts of an SEO campaign is the keywords that are chosen. After all, they lay the foundation for all of the work that follows. Selected keywords are used in the meta tags, anchor text links, and throughout the content that is published on your o Read More

One of the most important things to remember about most of the components of an Internet marketing campaign is that they are long term. It takes time to build a social network of brand loyalists and engaged consumers. It may take a year or two before a company blog builds up a loyal readership and Read More

When it comes to optimizing your site, there are a lot of things to remember to do. You have to conduct keyword research on a page by page basis, optimize the content, write meta descriptions, include call-to-actions in the content, create unique URLS, developing an internal linking structure and m Read More

Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newsle Read More

Social bookmarking sites allow users to submit, organize and store links to favorite pages they find useful, interesting or entertaining. Other users can often “vote” on these bookmarks; the more people that find them interesting, the higher the bookmark ranks on the homepage of the social bookmark Read More

One of the most important assets a company has is its online reputation. Your online reputation effects how customers view your company and brand, how much search engines “trust” your website and whether or not your company will be able to survive any negative attention. Monitoring what people are Read More

Ten years ago if a company wanted consumer insight they’d set up a focus group and provide some incentive for a small group of people to sit in a room for a few hours and answer questions about a product, service, or brand. Along with surveys, it was one of the only ways to find out what actual cus Read More