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Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff memb Read More

The first part of an SEO campaign involves research and on site optimization. Phase two is link building, which is an ongoing campaign to increase a company’s brand and website in the search engines by building trust. Once on site optimization has been completed, a 12 month link building strategy n Read More

We are all a little guilty of taking the easy way out sometimes. Maybe we didn’t have the time or energy to give it our all or maybe we thought we could get away with doing the minimum for a while. Whether it was your personal or professional life, just about everyone has taken a few shortcuts here Read More

While SEO can be defined by what it IS: the practice of making changes to your website in order for the search engines to find and deliver targeted visitors to the website and building links to establish relevance and search engine trust, it can also be defined by what it IS NOT: Read More

Like any other marketing campaign that you have ever or will ever implement, there is a certain amount of work that should be done before you can start optimizing your website and building inbound links to increase search engine traffic. Without having enough background information or doing proper Read More

It’s happened to me dozens of times, and it will probably happen a dozen times more. I’ll be pitching a potential client who I think is a good fit, only to have them go with another SEO company that is offering the same services for the low, low price of $99.99 a month! I understand that companies Read More

Marketing is an extremely important function of business. However, it seems like many companies seem to mess it up somehow. They use outdated techniques or don’t spend time actually understanding their target audience in order to satisfy a need. We thought it would be fun to take a look at some of Read More

Chances are good that if you’ve hired an SEO consultant or have been reading about SEO and doing research on your own that you’ve heard how great blogging can be for SEO. It’s an opportunity to write new keyword rich content for the search engines to index on a regular basis and is another place to Read More

Social media and SEO are more intertwined than ever before; just look at the creation of the latest social network, Google+. Google, the undisputed king of search, is making a viable attempt at entering into the realm of social media, solidly owned by Facebook. Meanwhile, Facebook and Bing have for Read More

While businesses are finally warming up to the idea of social media marketing, many still don’t entirely get it or trust themselves to carry out a legitimate strategy. So, they think about outsourcing. While there are plenty of pros and cons to think about when it comes to outsourcing social media, Read More