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The B2B marketplace is heating up. Amazon is even becoming a major player, with its Amazon Business service, formerly known as AmazonSupply.
If you have a marketplace for prospective customers, the best way to profit is by effectively targeting your sales approach so you are talking to the right Read More

“Which firewall should I use?” is a question that I am frequently asked when I meet businesspeople at conferences and networking events. While it may sound innocuous, this inquiry is, in fact, indicative of a disturbing trend found among both businesspeople and consumers vis-à-vis the security of t Read More

DevOps, or the practice of operations and development engineers working together throughout the entire service lifecycle, is a relatively new, but rapidly growing field. As more enterprises turn to a DevOps approach for their applications and operations, DevOps professionals are noticing growth and Read More

DevOps is a hot field and there are plenty of opportunities out there—but not all DevOps jobs and departments are created equal.

“DevOps” means different things to different people—and that major variations exist in job titles and functions across organizations.

Read about Incapsula industry’ Read More

Most successful bloggers are not only great storytellers. They know the best and most effective tools of the trade too. Read More

In this post, we will share a few simple tactics that can help e-tailers attract more reviews for their e-commerce store. Ensuring those reviews are positive? Well…that’s on you and your amazing product development team Read More

Deciding what to charge, whether you sell a product or a service, is rarely fun, but it is necessary. The idea is to find that sweet spot where you can make a profit, but where you are priced so that your customers are willing to pay. Read More

A study by Incapsula suggests 56% of all website traffic is now generated by bots.
The company reported that for most websites bot traffic is between 63% and 80%.
2015 will be the rise of impersonator bots, while RSS bots seem to be on their way to extinction.

What's the bot situation in your Read More

No matter how much traffic your site gets, what really matters is conversions. Convert neutral traffic – people who haven’t decided whether to buy or not – by investing in analyzing and incentivizing them to buy. Increasing conversions is more financially beneficial than driving more traffic. Inste Read More

In the end, great visibility and traffic won’t get you very far if you’re not earning the revenue you need to keep you going. Unfortunately, too many companies focus on traffic and simply assume this will mean revenue. Read More