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You don’t have to be the originator or all the content you provide to your target market. YES original content is important so you should definitely provide as much original content as you can. However, there are many other ways to help establish yourself as your industry expert. How? Read More

One of the first things I learned when I started my business was that it was a fool's errand to be all things to all people. I didn't come up with this gem in a strategic planning session. Like most things I've learned, I kind of stumbled on to it. I asked my first few clients, "Why did you choose Read More

Chances are your small business has used social media in one way or another. There are the big guns like Facebook, Twitter, and LinkedIn. And other familiar names like Instagram, Pinterest, and Vine. However, these are just a drop in the bucket when it comes to all of the social media channels out Read More

Wish there were a marketing tactic that wouldn't cost you a dime? There is... online group promotions! Learn what they can do for your business today. Read More

Choosing the best payment provider is crucial for your online business. That’s the partner thanks to whom you will be able to earn money.

On the market you can find lots of payment providers whose services look similar. But similar doesn’t mean exactly the same. Read More

This #TYBCommunity round-up includes posts on how to create mobile friendly emails, your Facebook archive, avoiding the junk mail folder, Facebook business page versus profile page, guest posting, the perfect blog name, SEO services and more. Read More

So how much should you inflate your marketing? Will exaggeration and hyperbole get the right kind of attention? This blog talks about compares the use of exaggeration to realism in your marketing. Read More

There are an absolute ton of articles out there on how to make your customer fall in love with you. Today, I’d like to take this one step further and talk about testimonials. - See more at: http://diymarketers.com/how-to-collect-customer-testimonials/#sthash.uyN231h8.dpuf Read More

Even though I love technology, I always cringe when an entrepreneur starts his investor pitch to me by touting his new technology. They have forgotten that new technologies are perceived by most customers as causing more pain than the problems they eliminate. I chastise these startups to highlight Read More

You have three spheres - Your Sphere of control. What YOU do; Your Sphere of influence. What your colleagues do; Your Sphere of concern. What the rest of the planet is doing. Let us look at each one: Read More