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Facebook has proved to be a very important tool for the 1.5 million local businesses that are on it but what happens if it turns against you? Last week, Nestle got into a sticky situation on their Facebook page.
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Social media could be seen as a way of removing knowledge power with the prevalence of sharing. Is this the case? Or is it enhancing knowledge as power? Read More

Flash forward…last week I was talking to a client about a new B2B social media sales training program we are building out. This client (in the business of selling big ticket enterprise software) had already noted a few natural trends in their sales organization, as it applied to using social media. There were three distinct groups... Read More

Small business owners are notorious for burning the candle at both ends as they struggle to meet all of the demands placed upon them as they build and develop their businesses. This article provides tips on how to prevent your personal battery from going completely flat and bringing your business to a grinding halt. Read More

Knowledge is cheap, ubiquitous, indexed, accessible, and portable. It is no longer power. The new power is wisdom. It is the ability to make choices that generate the best results and outcomes. Read More

We put a lot of time and effort in trying to come up with a great idea - something unique and original that will cut through and garner attention. But maybe searching for a great idea isn't such a...great idea. Maybe that great idea is just going to waste your valuable resources? Read More

A lot of the focus today is on what marketing tactics and tools you should use and it is a little like one size fits all. All of them have a place, but the trick is understanding if they are right for your customers and your business. Marketing tactics should be chosen last, here are marketing tips to show you how. Read More

Everyone hates spam. Through emails or messages, these daily occurrences have been so habitual, to the point that it doesn’t feel right when you don’t receive any. The word spam may also stand for a type of canned meat but that’s not what we’re focusing on, instead we’re looking at unwanted messages, unwanted tweets to be precise. Twitter had an amazing growth spurt to about 600 tweets per second Read More

Still under the gloomy financial crisis, many major brands and companies were forced to scale back their marketing budgets in 2009. However, the minority saw this as an opportunity instead, allowing them to maintain or even grow their adspend to take advantage of reduced media costs.
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I have recently learned that hospitals are businesses, patients are clients and the human factor is key! From comprehensive intake to quality of service to "bedside-manner" to listening, to plans of action, reputation and discharge, all of the lessons and principles of succeeding in business can be found in great medical institutions! Read More