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Marketing sure has come a long way over the past few years. Here are a few notable changes that marketers and business owners should be aware of. Read More

Video is a critical component of your content marketing strategy, especially your mobile strategy. Learn how your marketing strategy can guide your next video. Read More

How to get Likes on Facebook can be a real challenge. However there are some brands, companies and people who excel at driving fan engagement on Facebook. In this post I take a look at 10 examples of viral Facebook posts and consider why they worked so well. Read More

The most crucial component of marketing your business online today, and more specifically with SEO, is the content that is being created and published on behalf of your business or organization. Content is at the foundation of all online marketing activities. Read More

Managing business relationships of any kind takes work. This is even more true when it comes to your internal customer base, which requires deliberate planning and an approach that is organized and efficient. Read More

In this article, Olwen Dawe talks about the importance of a produtisation strategy for businesses operating in the service sector. Growth can be stymied without the right strategy to appeal to a wider audience - make services more easily accessible - and ultimately, drive revenue. Read More

Who doesn’t like free attention, really? Every company needs help when it comes to marketing and pushing their product. Finding free publicity can sometimes be hard if you don’t know where to look. Read More

The Importance of People, and the necessary elements to create an engaged culture at work and an Integrated Human Resource Strategy. Read More

As a leadership coach I consistently am asked to help improve manager performance with managers in a variety of businesses. Sometimes the request comes from an owner and sometimes it comes from employees – or even customers. Yes, it also will come from managers. It’s gotten so frequent that I th Read More

A few weeks ago I was pulling monthly SEO reports for a client, all of which includes organic traffic reports, social referral reports and a look at how content on their blog is doing, among other things. Read More