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A study by Incapsula suggests 56% of all website traffic is now generated by bots.
The company reported that for most websites bot traffic is between 63% and 80%.
2015 will be the rise of impersonator bots, while RSS bots seem to be on their way to extinction.

What's the bot situation in your Read More

Consulting or contracting is a particularly attractive form of business ownership to older people – you can work anywhere and start-up costs are low. According to MBO Partners, nearly 5 million baby boomers are working as independent professionals – and 83 percent of them held traditional jobs befo Read More

Are creative people born or made? I vote MADE. Being creative is extremely important for marketers. Here are easy steps to becoming more creative. Read More

"I still remember my first day as a freelance blogger/writer pretty clearly, even though it was some years ago.

I was sitting on my computer at my mom’s house, looking at an email from my first ever client and thinking something along the lines of, “So you really want to pay me for writing blog Read More

This 5-minute task will drastically improve your marketing: writing a value proposition. What is that, you ask?

A value proposition is really a statement of what your product does, the problem it solves and the benefit the customer will received from buying from you (instead of your competitio Read More

It seems like one of the only outlets for marketing these days is using social media.
While that certainly isn't the case, it is one of the most popular ways to market to your audience. Read More

Let’s face it – videos are expensive

In fact I have seen some companies charge several thousand dollars for a one minute video – WOW.

And yet, under the right circumstances, they do add a nice touch to a presentation or home page.

After all, I can personally attest to being a visual learne Read More

I have to admit I thought newspaper advertising was something looong gone. But this study was just released and I must admit, it surprised me... Read More

Selling and marketing to penny pinchers can be a challenge, can't it. Here are ways you can market your business to sell to all types of spenders. Read More

So you’re thinking about outsourcing your marketing department…but is your organization set up to fully reap the benefits? Answer these 6 critical questions to make sure you are truly ready for an outsourced marketing relationship. Read More