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Overview of MarketingSherpa report. Specific details from the important chapter on forms, subject lines, etc. Read More

Terrific advice and reminders about doing email right. And links to powerful research/data. Read More

You've heard of Twitter, Facebook and of course Bizsugar, but do you think of your email newsletters as social media opportunities? Here's ten ways to turn your email into a social-sharing hub. Read More

Persuasive reading on why mobile banking/payments and the technologies that support them will continue to grow. I'm not a banker, or credit union, but I read Jim Bruene's work for the insights that it gives me to other industries. And if "banking" doesn't touch your industry, I don't know what you do. Read More

Running an online community is a tall task. Here are five ways you can jumpstart the growth of your community. Read More

Consumers are stepping up support for local businesses. Are you missing out on support from your local community? Read More

Point One: Social Media Works Frank Reed presents two examples in Twitter, Local Business and Results: Naked Pizza, where an exclusive-to-Twitter promotion brought in 15% of the day's business, and... Read More

Your company needs both SEO for its Website and paid click adds to bring in customers according to Web marketer Tom Pick. Find out why. Read More

Steve McKee of Business Week talks about identifying your customer base and forgetting about trying to please everyone. There are some good points here about niche marketing but it may be a good idea to avoid positioning your product before you find out who really wants it. Read More

USA Today columnist Gladys Edmunds gives advice ranging from business management to outsourcing to spending more quality time with family for work weary entrepreneurs. Read More