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In many B2B markets what was once a unique product or service is soon copied, often by low cost producers, making it a commodity and driving down price. The challenge then is generating creative new product ideas on an ongoing basis. Read More

It is all too easy for any B2B business looking for increased sales to opt for the short term fix of hiring new (or replacing underperforming) sales resource. Sales people with an existing potential customer contact base or from competitors are often seen as a low risk route to more B2B sales. In t Read More

The battle to win over a competitor key accounts is never easy. The solution is not a quick fix but it can deliver results over the medium term. Read More

Many consider the B2B marketing planning process to be flawed. In this post we consider some of the major problems with the standard approach and a possible solution. Read More

With a new website installed the next step is to ensure it is found online. This post gives a overview of Google analytics main dashboard and the mass of data available Read More

In this post we expand on the keyword discussion in our previous post and discuss the importance of backlinks. We also discuss some of the misinformation circulating online Read More

With increasing demands on B2B marketing to show its value. We argue a B2B marketing process is required to replace the reactive approach and deliver more sales leads Read More

Despite the rumours telemarketing is not dead. It has been seriously damaged by overuse and poor practice but it still has a place as part of a marketing process. Read More

To succeed in inbound marketing the creation of valuable, engaging content and the delivery of that content are both essential elements. The choice must be based primarily on detailed research of which delivery channels are used by potential customers. Only with this research in place is it possibl Read More

Given the time and resources required to create a strategic marketing plan it is too valuable to simply sit on a shelf gathering dust. The strategic planning process often fails to achieve the desired outcome. We suggest one possible solution. Read More