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Despite what some may wish to tell you there is no marketing silver bullet that will deliver quality sales leads in days or weeks. Successful marketing that delivers a measurable and ongoing ROI takes time, a process and a solid plan. Read More

The cause of thick film resistor failure is often not immediately obvious and related to transient circuit conditions or environmental issues. Read More

Given it costs between five and eight times more to acquire a new customer than it does to keep an existing customer the issue for many businesses is how to keep existing customers happy and onboard. Levels of service obviously have a major impact on customer retention but perhaps less obvious is t Read More

When marketing a Professional Services business keyword choice can be more about vanity than sanity. A page one ranking for a few chosen keywords may seem great but do those keywords actually deliver the required traffic? Do they deliver the type of prospects the business would really like to talk Read More

Search online for anything associated with marketing, business development or lead generation and content marketing is sure to figure prominently, but is content marketing overhyped? Is its impact in decline? Read More

Generating a steady flow of new product ideas is difficult and time consuming so it can be tempting to push ahead with any product concepts that are identified without further thought. However, given the substantial resources allocated to a new product development, that approach can be an expensive Read More

The key challenges associated with entering a new B2B market are not as obvious as they may seem. Image, relationship and your people are key. We consider the key B2B new market entry challenges and suggest some potential solutions. Read More

Resistors and other passive electronic components can often become difficult to source or obsolete at short notice causing delays to production schedules, upsetting important customers and wasting resources.
One alternative is to work with a specialist manufacturer to produce a form fit and funct Read More

To define a resistor for a specialist application can be a complex task. We provide some guidance on the key issues to consider. Read More

When building a B2B strategic marketing plan for any business an in depth market analysis is of vital importance. Without analysis the resulting plan is likely to be of little practical use resulting in significant wasted resources on a document that simply sits on a shelf gathering dust. Read More