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We often say that good design helps your business stand out. This is backed by research that has proven the influence that visual appearance has on the decision-making process of customers. Here's a terrific post about how you can improve design and help your marketing campaigns succeed. Read More

Here is why companies are finding ways to capture their target customers' attention using silent videos and muted ads, and you can do the same. Read More

We’ve never experienced a U.S. presidential race like the one we’re living through today. To say that this election is unprecedented is an understatement. But the debates do offer important lessons for business owners. Read More

Today, more than 1/3 of Americans say that they have listened to podcasts at some point in their lives, while 25% say they have listened to a podcast in the last month. This indicates truly explosive growth in the medium — a 75% increase since 2013. Talk about a MASSIVE audience. Read More

Marketers know that when done correctly, content marketing can be a valuable marketing channel. If done improperly, marketers can violate copyright law and expose themselves, their employers, and their clients to legal risk, money damages and embarrassment. Read More

It’s Breast Cancer Awareness Month once more, and brands, once more, are getting it all wrong. On the surface, this is a worthy cause. But this is also an example of a drive for a cause that’s gone awry. Despite stated good intentions, the execution of the efforts is less than inspiring. Read More

It’s no secret that mobile web use has skyrocketed over the past several years, with smartphone ownership in the U.S. nearly doubling between 2011 and 2015. Should YOUR company create its own mobile app? To effectively answer this question, you’ll need to answer a few other questions first. Read More

Text messages boast a 98% open rate, while email, on average, gets a mere 20% open rate… if you’re lucky. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. Read More

There’s much advice online about leadership, not to mention the many thousands of books published on the subject. Unfortunately, too many people confuse leadership and management. As you build and lead your teams, how can you ensure that you don’t suck as a leader? Read More

This year’s American presidential race has been one of the most contentious in modern history. The level of polarization in the electorate is astounding. And in the middle of the mudslinging and grandstanding are some very, very uncomfortable brands. Read More