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It would be a mad world if we ALL looked at life and said 'what will make me the most money?' I want to be/do that... There is only enough room for one David Beckham and only one Brittany Spears. Read More

Amazing business is in the experience of the customer. What is the most compelling reason someone will buy from you over the competition? Read More

About fifteen years ago, I ran across a paper written by Arie De Geuss, then chief of corporate planning for Royal Dutch Shell. In it, he made one of those pithy observations that really capture the essence of sustained excellent performance. Insightful as he was at the time, it’s just not enough a Read More

Working for yourself. It all started as a dream, a vision, an inspiration, didn’t it? Freedom from office politics, other people’s agendas, the 9-to-5 routine (that seemed to somehow become a 9-to-9 routine). So, what have you achieved? Read More

Like all areas of business and life there are loads of myths around that can lead you into places you do not want to be. Marketing, especially today seems to have its share of what you should do in order to be successful and unfortunately many are just myths. Here are 6 that I think you should igno Read More